||In 2015, the government developed the ＂Internet ＋＂ Action Plan, which is one of the core components of the ＂Internet ＋＂ initiative. This year＇s Central Committee Document once again stressed the need to increase reform and innovation, accelerate agricultural modernization, the Internet and the new countryside together. Chi- na＇s government to promote e-commerce so strongly into rural areas, is to see the new rural e-commerce devel- opment prospects, and rapid and healthy development of e-commerce is bound to promote the construction and prosperity of new rural areas, in turn, our new rural construction is better. Is conducive to e-commerce in the country to lay a solid foundation for development, we can see the development of e-commerce and China＇s new rural construction dialectical unity. But it is undeniable that China＇s new rural e-commerce development starting point is low, the development of late, resistance, and more problems, we must focus on the relationship between the two, from the source analysis and research solutions to promote new rural e- Of the harmonious and vigorous development.